Moonwish Studios — From Zero to 8 Clients

Co-founded with Bobby in 2022 as a legally formed web development studio based in Orange County. Bobby handled sales, we coded projects together. Shipped 8 production websites for local businesses and generated $5k+ in revenue over 8 months.

Role: Co-founder & Web Developer (Oct 2022 – June 2023) Stack: React, TypeScript, Next.js, Tailwind CSS, Supabase, Figma, Vercel, Git

What I Did

• Built modern, mobile-responsive websites for OC businesses end to end — design through deployment
• Led the implementation of a Figma design system that cut design cycles to 3–4 days and kept UI consistent across projects and between collaborators
• Managed deployment, version control, and collaboration through Vercel, Git, and GitHub
• Ran client relationships — regular meetings, project planning, contracts, invoicing, payments, and check-ins
• Scoped projects, set timelines, and handled scope changes when clients shifted direction mid-project
• Still supporting these clients today — when something breaks or needs updating, they reach out and I fix it

What I Learned

• Owning outcomes, not tasks. No manager to escalate to — if a client was unhappy or a deadline was tight, it was on me to fix it.
• Speed compounds. The design system, the reusable stack, the templated contracts — every process investment paid off across all 8 projects.
• Clients don't know what they want. Learning to translate vague requests into concrete deliverables was harder than the code itself.
• Business is not just building. Contracts, invoicing, scope management, and saying no to feature creep — this is where most freelancers fail.

Live Work

Far West Uniforms

Quality custom apparel for all industries

Pro Plat

Website selling high quality cookware

Acutex

Made in USA knitted fabrics and apparel brands

Ichitaru Ramen

Hokkaido style ramen

All Around Healthcare

Website for a healthcare company to showcase their services

Otter Guides

Website for local guides in the city

Geissler Building Care

Company providing janitorial services

Mystic Magic

Psychic Reading — Figma Design

What I Took Away

Moonwish taught me how to own outcomes, not just tasks. When you're the founder, there's no one to escalate to — you either solve the problem or lose the client. That mindset carried directly into my work at Bluon, where I now own a product end to end with the same sense of accountability.

It also taught me that speed compounds. The design system, the reusable stack, the templated contracts — every investment in process paid off across all 8 projects. I think about this constantly when building developer tooling and infrastructure now.